What is bounce rate? A bounce rate is the number of visitors that source a website through a search engine (paid and non paid) but leave without navigating to any other webpage and “bounce” back to the search engine to find another resource.  These statistics can be used to quantify the quality of the specific landing [...]

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There are many, many factors that will influence your search engine position, some even suggest that Google has 200 “signals” that it uses to rank a website by.  Unfortunately very few people are privy to this information, and in this post we will explore some of the on site factors that have an influence on [...]

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In the industry that we are in, we see hundreds of websites each week.  After looking at websites in relation to how they have (or haven’t) been optimised you begin to recognise the common mistakes that are made.  This can be because website owners are attempting to do the work themselves or even sometimes because [...]

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Keywords are the foundations that search engines use to rank websites when returning search results. They are the words that are most relevant to a companies or person’s website and in terms of search engine optimisation are the words and phrases that internet users are most likely to type into search engines to find [...]

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Optimising a website through the use of black hat techniques is frowned upon by every search engine and most SEO consultants, including ourselves.  Black hat refers to methods which are deceptive and fool search engines into believing a website is more credible than it actually is, and if caught, the punishment can be as severe [...]

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RoomBuddies.com is a national flat and house share website and one of the market leaders in this industry. However this was only achieved after a SEO campaign was implemented so that those looking for a flat share or landlords could easily find the website. People searching the internet rightly or wrongly associate search engine rankings [...]

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PizzaToppings.co.uk was designed and built with the sole purpose of demonstrating our SEO skills within a relatively competitive market (hence the lacklustre design of the website). PizzaToppings.co.uk was set live and available for crawling by the major search engines in April 2009. The effects of our SEO campaign were noticeable within weeks and with no [...]

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