More than 200 million people are now on Facebook worldwide, and typical users spend several hours a month on social networking sites. No wonder organisations in every sector are trying to work out how social media can benefit them.
At SpeedySEO, we can help. We understand the different social media channels – from Facebook and Twitter to LinkedIn and youtube – and know how they can be harnessed to drive traffic to your site.
1. Selecting the right channels
Successful social media marketing requires a strategic approach that gets the right kind of attention. We will recommend a social media channel mix that reflects your audiences and your brand – whether that means starting a LinkedIn group of professionals, targeted advertising on Facebook or both.
2. Creating content and attracting users
It’s an all-too-common trend for organisations to jump on the social media bandwagon and set up a Twitter account without thinking about how they will create content or attract followers. The result? The initiative fizzles out quickly with no ROI.
That’s why at SpeedySEO we develop a plan for content creation and gaining users as part of the initial social media strategy. Whether that relies on online advertising, blogging or an offline campaign, it means that you have a measurable and focused approach to social media marketing.
3. Managing your social media presence
Neglected social media initiatives aren’t just a waste of money, they are also potentially damaging to your brand. We work with you to identify how you will manage your social media presence on an ongoing basis – providing regular updates and responding to tweets, wall posts and other contact.
If you want to discuss how social media can become an integral part of your online strategy – and how you can ensure it delivers tangible ROI – call us today on 01245 790949.