June 11th 2010 couldn’t have come quick enough.  With the Premiership finishing in May; the World Cup fills the void that we normally have to abstain until August.  It is also the opportunity that we get to see the world’s greatest footballers on the biggest global football stage and all 5760 minutes of football are compacted into just one month.

We’ve now seen all 32 teams play once but what affect has this had on social media?  Well quite a bit actually.  Statisticians from Google, Nielsen and the like have been compiling data, not analysing the action specifically on the pitch but what buzz the tournament has been created around the World Wide Web.

Continue reading The Effect of the World Cup on the Internet

There is no doubt that the internet is growing in terms of users and what it can achieve.  This information has been quantified and documented by OFCOM in their bi-annual UK Adult’s Media Literacy Report that was released earlier this week.  The report is based upon a quantitative survey involving over 1800 people aged 16 plus, which although is a small percentage of the total population, it provides an insight into developing trends since the previous reports published in 2005 and 2007.

Continue reading The Expansion of the Internet

With social media reaching 77% of the online population it is by far becoming one of the most important advertising and promotional mediums that businesses can utilise.  In the UK over 23 million people are using Facebook making it the second most visited website after Google.co.uk.

But what makes a good or bad social media campaign?  In recent times we have seen examples of how it can be used to improve a brands image or have an adverse effect if poorly managed, both of which we will now look at.

Continue reading The Power of Social Media