Since the boom of ecommerce in the early noughties, online shopping has become the norm for many, with £250 billion being spent over cyberspace between 2000 and 2010.  Going back in time to 2001, only six million people in the UK were purchasing from the internet, spending around £1.8 billion.  However, 9 years later, this figure is expected to surpass the £55 billion mark and is evident from the £4.4 billion that was spent in June 2010, an 18% increase from what was spent in the same month the year before.  But there are no signs of this growth letting up, as IMRG and Capgemini predict that the online retail market is set to reach £123 billion by 2020, an increase of 110%.

Continue reading 21st Century Online Buying Habits

Hitwise have released the latest search engine market share statistics with the details shown in the graph below.

Predicatably, Google continues to lead the way by leaps and bounds with a majoirty share of 91.59%.  Although Google.com searches are down 0.2% (month on month), Google.co.uk has seen an increase of 0.32% (month on month).  Meanwhile Bing.com has lost 0.07% market share, whilst Yahoo’s UK search has increased by 0.14%.

Continue reading Search Engine Market Share – August 2010

What is bounce rate?

A bounce rate is the number of visitors that source a website through a search engine (paid and non paid) but leave without navigating to any other webpage and “bounce” back to the search engine to find another resource.  These statistics can be used to quantify the quality of the specific landing pages, which is typically the homepage, which a web user arrives at.

Continue reading Does Having a High Bounce Rate Affect SEO?

June 11th 2010 couldn’t have come quick enough.  With the Premiership finishing in May; the World Cup fills the void that we normally have to abstain until August.  It is also the opportunity that we get to see the world’s greatest footballers on the biggest global football stage and all 5760 minutes of football are compacted into just one month.

We’ve now seen all 32 teams play once but what affect has this had on social media?  Well quite a bit actually.  Statisticians from Google, Nielsen and the like have been compiling data, not analysing the action specifically on the pitch but what buzz the tournament has been created around the World Wide Web.

Continue reading The Effect of the World Cup on the Internet

Hitwise have released the latest search engine market share statistics with the details shown in the graph below.

Google has mainted its domination with an overall market share of 91.70%, although the local .co.uk has increased its share by 0.07% with the same figure coming away from the .com equivalent.  Similarly, Bing.com has lost 0.05% market share whilst the UK version of the Yahoo search has increased by the same amount.

Continue reading Search Engine Market Share – June 2010

Following our previous post regarding 15 on site factors that influence your search engine positions, here is our list of some of the off site factors that search engines take into account when ranking your website.

Continue reading 8 Off Site Factors that Influence your Search Engine Position

There are many, many factors that will influence your search engine position, some even suggest that Google has 200 “signals” that it uses to rank a website by.  Unfortunately very few people are privy to this information, and in this post we will explore some of the on site factors that have an influence on your search engine positions.

Continue reading 15 On Site Factors that Influence your Search Engine Position

There is no doubt that the internet is growing in terms of users and what it can achieve.  This information has been quantified and documented by OFCOM in their bi-annual UK Adult’s Media Literacy Report that was released earlier this week.  The report is based upon a quantitative survey involving over 1800 people aged 16 plus, which although is a small percentage of the total population, it provides an insight into developing trends since the previous reports published in 2005 and 2007.

Continue reading The Expansion of the Internet

Hitwise have released the latest search engine market share statistics with the details shown in the graph below.

Google’s dominantion continues with an overall market share of 91.70% (up from 90.58% last month) whilst the Yahoo (UK) and the other smaller search engines are the ones that have lost out.

Continue reading Search Engine Market Share – May 2010

In the industry that we are in, we see hundreds of websites each week.  After looking at websites in relation to how they have (or haven’t) been optimised you begin to recognise the common mistakes that are made.  This can be because website owners are attempting to do the work themselves or even sometimes because they have opted to use an inexperienced or cheap SEO company.

The most frequent mistakes that we see include:

Continue reading Common SEO Mistakes