Building your online profile requires more than optimising your site. There are now a variety of established ways to drive traffic – which also help increase your site’s exposure to search engines. At SpeedySEO, we will work with you to help you take full advantage of these different methods, applying them judiciously to meet your needs.
1. Blogging and article writing
Fresh content is a vital tool in generating regular site visits from your target audiences. It also directly affects your search ranking: most engines take account of how recently your site has been updated. That’s why blogging and article writing are vital elements of any online marketing strategy.
Of course, the challenge is to find the resource to create those regular updates. That’s where SpeedySEO’s content writers can help. They not only write relevant, fresh and entertaining blogs, news pieces or opinion articles but can even manage the technical aspects of uploading the content for you. We offer very competitive prices and can handle everything from a one-off job to daily updates.
2. Pay-Per-Click advertising / paid search
For many organisations, Pay-Per-Click advertising has proved a frustrating experience – where they have been stung by a big bill and seen little or no conversions. We believe the reason for this is not in the medium itself, but rather the way it was used. The truth is that implemented correctly, paid search advertising can lead to great results. As Google AdWords certified professionals, SpeedySEO knows how to deliver those results.
Like all advertising, Pay-Per-Click demands highly focused placement and media buying, and exceptionally tight content. We analyse your target audience carefully to give you a great start – and crucially monitor the results intelligently so we can refine your campaign to deliver the promised return.
3. Email marketing
Email newsletters prompt immediate action, create new sales, and build relationships, loyalty and trust. By connecting our email campaign systems to your database we can fully manage your email lists, handle email bounces, prevent your newsletters turning into spam and provide full reporting. We offer full content writing and design, and if you’d prefer to send the emails yourself, can create a set of professional email templates for you to use direct from our systems.
4. Affiliate marketing
The rise of price comparison sites, online reviews and industry portals has put the spotlight on affiliate marketing like never before. At a simple level, it’s a case of promoting your site through others in exchange for a small commission – and it’s a proven way to drive sales and build online awareness.
Our approach is to help you identify the right affiliates for your business, and then in tandem with an affiliate network get the best deals for you. That means picking affiliates which suit your profile and wider business strategy, and ensuring they have the right information and assets to promote you effectively.
To talk to one of our experts about your online marketing strategy, call the SpeedySEO team on 01245 790949.